This AM's Politico story about Stuart Stevens being to blame for Romney campaign's troubles utterly misses the point. The Romney campaign has a messaging problem because it has a policy problem. The policy problem is that the Romney campaign offers nothing but bad news to hard-pressed Americans and the broader middle class.
How do you message: I'm doing away w Medicaid over the next 10 yrs, Medicare after that, to finance a cut in the top rate of tax to 28%? I don't care if you hire the people who produce the ATT ads that make my wife cry, there's no lipsticking that pig. The problem isn't the campaign leadership; it's the party's followership.
Over course of campaign, Romney has changed from a pragmatic, capable manager into a dog-whistling culture warrior. Candidate cd have and shd have resisted that pressure - but it's rich for ppl who demanded the change to complain about consequences.
I thought Stevens' - drafted Tampa speech did good job of humanizing the man, Mitt Romney. But voters do care about the q: what will this presidency do for me? And "dick you over" is not a winning answer.