Two bits of bacon that is! Oscar Meyer is promoting its new thick cut bacon by proposing it be used as currency. Indeed, bacon-based currency is an intriguing idea. Unlike worthless gold, bacon is... well... BACON!
Mr. Sankey’s trailer will be filled by Oscar Mayer with a ton and a half of its new Butcher Thick Cut bacon, which he is to trade for food, fuel, a place to spend the night and anything else he might need during his trip from the New York area to Los Angeles, by way of a route that is to include what Oscar Mayer executives describe as bacon-loving locales like Charleston, W.Va.; Louisville, Ky.; Chicago; and Council Bluffs, Iowa.Oscar Meyer recognizes the value of their new high-end bacon.
The new product “is the new gold standard in bacon,” Mr. Bick said, and “we think it’s worth its weight in gold” – thereby inspiring the cross-country barter binge.Gold standard! Get it? These marketing guys crack me up!